Looking Ahead: Strategies for 2013


Nov, 12

Looking Ahead: Strategies for 2013

In the spirit of an election week, I thought I’d share Gartner’s take on the “10 Strategic Trends in 2013.” Now, according to the research firm, a “strategic technology” is one that is expected to have a major impact on the business market in the next three years. So let’s look:

  1. Onslaught of Mobile Devices
  2. Native Mobile Apps and HTML5
  3. Personal Cloud
  4. Corporate Showcase Applications
  5. Internet of Things
  6. Hybrid IT and Cloud Computing
  7. Strategic Big Data
  8. Actionable Analytics
  9. In-Memory Computing
  10. Integrated Ecosystem

If you are like me, you are probably wondering what some of those actually mean, but I’d like to focus on a couple specific trends: personal cloud, actionable analytics, integrated ecosystems.

According to Gartner, personal cloud is what occurs when cloud replaces a PC as the location for personal content,  and become the location where users store personal settings, and where they go for their converging communications and collaboration tools. What does that mean to the channel? The idea of the end of the PC era is nothing new, but are solution providers considering how they can make a play in the personal cloud?

Actionable analytics. I’ll say it; I think those solution providers who are creative enough to marry cloud with Big Data management and analytics are going to have a very big year. The two trends should come crashing together – cloud empowers the instant access to data that analytics has been waiting for. The question, do you have the business acumen in your solution provider business to advise your customers on how to use all that data? I’d start looking for the new hire you need to achieve that role with your clients.

Last but not least, integrated ecosystems is just a fancy word for hybrid. But in this case, hybrid means the marriage of SaaS with on-premise, hardware that is as mobile as your workforce, and cloud that plays nice with your server room. Being innovative in the way you meet your customers’ needs when those demands cross to the cloud and back will be a valuable differentiator.

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