4 Ways Ingram Micro Can Help Grow Your Cloud Practice


Apr, 13

4 Ways Ingram Micro Can Help Grow Your Cloud Practice

Keynote speaker Renée Bergeron, vice president of managed services and cloud computing at Ingram Micro North America, gave a dynamic presentation at today’s Ingram Micro Cloud Summit. Bergeron started out by sharing that the worldwide addressable cloud market will be $35 billion this year, and it’s expected to grow to $57 billion by 2016. One other interesting stat Bergeron shared was the fact that in 2010, 98% of cloud revenue was sold directly and only 2% went through the channel. Three years later, more than 20% of cloud solutions and services are sourced through the channel — and this percentage is growing rapidly.

To address the rapidly changing world of cloud IT and to help its resellers navigate the decision making process, Bergeron shared 4 recent announcements that Ingram released. Following is a summary of each offering, and its potential benefit to your cloud practice:

  1. Cloud Telecom Services. Available now and a first for distribution, this new program aggregates the voice and data services and support offerings from many of the nation’s leading telecom carriers, including CenturyLink and Time Warner Cable into a channel-friendly delivery model that offers channel partners standardized pricing and support services to complement existing cloud and hardware/software solutions.
  2. Ingram Micro launched its first Hardware as a Service (HaaS) program which enables U.S. channel partners to expand their managed service offering with no upfront cost by reselling hardware/software/cloud services packages to their end users at an economical monthly price. Available now, the new HaaS program features nine different laptops/desktops and Microsoft Office bundles from both Lenovo and HP. Additional vendors and hardware packages, including servers, tablets, phones, and network devices, will be added throughout the year.
  3. Bergeron announced a new marketing and reseller enablement program called “Seeding the Cloud,” which provides Ingram Micro channel partners with the resources needed to design and execute a go-to-market plan, as well as drive end-user lead generation for cloud services.
  4. IM Link. This is a new, all-in-one professional services delivery network and online portal designed exclusively for channel partners in North America who want to expand their existing skill sets and capabilities. This new service replaces the Ingram Micro Services Network, which was previously in place and open only to a limited number of channel partners.

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