by Dan Charnock, Corporate Sales and Partner Development, SherWeb
Parallel’s latest research predicts the SMB cloud market in the U.S. will reach $32 billion by early 2016 — 19% year-over-year growth rate from $18.9 billion early last year.
If that sounds good to you, then here’s even more music for your ears: SMBs are forecasted to triple their spending on managed services in the next five years.
Stop for a moment and think about what that could mean for your business.
We’ve been seeing this shift towards cloud computing for several years, but more recently the pace has really picked up. Cloud computing is well past the early adopter phase, and by the end of 2014, a majority of SMBs will have embraced the concept of hosted remote servers.
There are a number of reasons for this growth. Resource-strapped SMBs have finally realized that deploying business services in a cloud infrastructure can relieve some of the burdens on their IT resources. They’re also seeing that a Cloud platform can offer flexibility and scalability, making managing email and collaboration tools simpler and more cost-effective.
No sane person today would argue that the sales potential is there, but are you ready to harness this opportunity?
There are 3 questions you should ask yourself:
1. What are your overall business objectives and mission? How does the cloud fit into this?
2. Do you have the business and technical knowledge to resell and profit from the services you are currently offering? (Dynamics CRM, SharePoint, etc.)
3. Does it make more sense to focus on products that are easier to sell, but which will incur lower individual return? (Microsoft Exchange, online backup, etc.)
If sustained growth is part of your business objectives, then there’s a strong chance that the cloud will be a part of your future, if it isn’t already.
The best way to succeed in the cloud (or any market for that matter) is to figure out what it is you do best, and then leverage the heck out of it. What products are best suited to your specific business expertise? Are there any value-added services you can tie-in with these products to give your customers a more complete solution—and make yourself more indispensible in their eyes? Positioning your business properly will make it easier for you to become a vital part of your customers’ IT ecosystems.
These are just a few of the best practices for succeeding in the cloud. To learn about the other golden rules of MSPs who have already built a thriving business in the cloud, we recommend the free white paper: Best Practices for Building a Successful Cloud Practice available below.
And if you’re ready to grow your business in the cloud, I recommend you take a look at SherWeb’s Partner program. Its high margins and dedicated partner team will give you the tools you need to start profiting quickly from the growing cloud market. Check out our website and see why 4,000 VARs and MSPs in over 50 countries have already partnered with SherWeb.
Download the FREE white paper: Best Practices for Building a Successful Cloud Practice.