The impact of Cloud computing affects everyone. For the everyday consumer, Cloud means the ability to work from anywhere, anytime, and from any device of choice. For the aspiring business, Cloud means lowered costs, greater agility, and technology modernization. For both camps who are observing the industry closely, the question is also what trends will change the industry even more in the coming months.
In today’s blog post, we’ll take a look at trends to follow for the rest of 2015 and why they matter for business. Join us.
Trend 1: A Shift to Vertical Business
For the past few years Cloud has been regarded as a buzzword by many, and in 2015 that notion will begin to change. Businesses will see that Cloud has a specific vertical application and will begin adjusting accordingly to meet industry continuity and innovation. One such vertical where Cloud is gaining traction is banking, a tightly regulated industry where more consumers are looking to the Cloud to manage their finances. Of the financial firms surveyed, 61% said they were creating a strategy, with the rest looking at a hybrid solution.
Trend 2: SMBs Continue to Rule
In the past year, SMBs have seen tremendous growth while Fortune 500s like HP, Symantec, and eBay split into separate entities to compete. With a 32% compound annual growth rate, SMBs are only growing more mighty, and Cloud is empowering many more entrepreneurs to start their own businesses at lower cost and be more agile with the ability to work from anywhere, anytime. As we move to the second half of 2015 and into 2016, much of the Cloud market conversation will be concentrated on serving SMBs.
Trend 3: The Cost of Cloud Will Continue to Fall
If you think Cloud is cheap now, just think where it will continue to go in the near future. Vendors like Amazon have slashed prices 44 times in the past 6 years and the competition has followed suit, creating a “race to zero” phenomenon. Cloud vendors like Microsoft, Oracle, VMware, and others have yet to develop Cloud specific applications and when they do, adoption will rise as well as efficiency. Smaller players may be squeezed out in the process, but in the end customers win.
Trend 4: IT Collisions Continue
In the Fall of 2014, Hewlett-Packard launched their version of a Software-Defined Networking app store, which was the industry’s first. As Cloud grows to maturity, IT will continue to converge as applications for various use cases proliferate within the space. Research and insights company Gartner is even predicting that by 2017, 25% of enterprises will have an app store, largely driven by mobile device demand. Ultimately this means that IT organizations everywhere will see lower costs and more agile ways to execute on their technology needs.
Trend 5: IT Gets Hybridized
On the social side, application programming interfaces, or APIs, have been a boon for social media companies as end-users have adapted them into their websites and mobile applications. In 2015, Cloud joins in the fun since these same solutions will help developers and IT departments integrate multiple Cloud and on-premises services.
For organizations looking to sell hybrid Cloud, the time to capitalize is now. Tech Pro, a research firm, surveyed decision makers and discovered that 70% were using or evaluating a hybrid Cloud solution. For VARs and MSPs, research firm IDC suggests they also move to a hybrid model selling both solutions and providing services.
Join Us at Cloud University
In this blog post, we covered 5 important trends for the Cloud industry this year. Whether it’s hybrid Cloud or the impact SMBs will have, we believe that the time is now for Cloud resellers to elevate their game and thrive.
If you’re a reseller looking to step up your Cloud game, we’ve got the ultimate invite for you to Cloud University, coming to a city near you this summer in the United States. This is a FREE, one-day event where resellers will learn from CompTIA certified instructors on how to increase their sales funnel for the year ahead so that they can thrive.
Interested? Register here today and we’ll see you soon!